Giny started the company in 1999. Giny spends almost as much time in the auckland office as she does in the Australia office. Giny is the brains behind the business and works hard to ensure the success of the company. with a strong background in real estate, she works as both a software developer and backs up the support desk. following the brand's success in New Zealand over the last 22 years, Giny launched it in Australia in 2002 and continues to build the product offering in both countries.